Views about pet ownership are changing in Indonesia with people increasingly considering their cats and dogs as part of the family. Pet owners are shifting from normal keeping patterns to prepared supplies and products. The pet products continues to grow in spite of global economic challenges under Covid-19, since more and more Filipinos start to keep a “pandemic pet”, which could accompany them to go through the lock-down and quarantine.
In the past, many dogs were kept outside the house and not allowed in. Whereas now more people treat their pets as a family member. Residents feel strong connection with their pet, they sleep with pet, do allergy testing for pet, focus more on their daily supplies.
According to the investigation in 2021, Indonesia is the leading country that has one of the highest number of residents keeping pets. And about more than half of them keeping cats and dogs, which are 47% and 10% respectively.
Pet lovers now are more connected than ever before through online communities in Indonesia. In a survey, Elizabeth, currently doing master programme in Economy in Jakarta, said, “ I connect with many other dog owners on whats app group. People often share dog moments, good products, and also talk about tips and problems as dog parent.”
Nowadays, the humanization of pets has become a trend. There has been a shift from pet ‘ownership’ to ‘parenting’, which affects the pet lovers purchasing behavior of pet products. Because now pet lovers become more progressively concerned about pets’ health. Pet humanization causes the rise of income, changing demographic patterns, and consumer preferences. Moreover, the increase in income leads to more imports of pet products for retail sale in Indonesia. The consumers demand clearly defined clean labels with high-quality products due to increasing health consciousness for their pets.
Post time: Oct-24-2021
